To increase sales, you can open an online counterpart to your store. The main advantage of online stores for customers is that a purchase can be made with one click, and the goods can be received even on the doorstep of your apartment. So these moments, namely the usability of the site and the organization of the delivery service you have to implement at a high level.
Now there is a large choice of platforms and plugins to create an online store. Online store of sports nutrition, in fact, no different from online stores of any other goods. Therefore, follow long-known and proven principles when creating a site.
Adding items to the site, make sure that each of them contains detailed information about the product. If your online store will get a novice athlete, he will want to get clear and comprehensive information about the product. Each item should contain a description of the product, its purpose, composition, manufacturer, photos, reviews. Otherwise he will simply go to another site where this information will be provided to him.
No less important is the fact that users need to be able to understand at once how to order an item. Make all the buttons for adding an item to cart, ordering, and contacting the administration visible and convenient. A separate section of the site should include delivery terms and costs.
Important nuances
It sounds banal, but the product must be of high quality. Athletes (especially bodybuilders and those who consider themselves as such) really care about quality. You can’t fool them, they will detect an unusable product at once, yet their experience allows them to. Sometimes even a torn protective film on the lid can be the reason why a person will never come to you again. And at the same time he will tell all his duck friends (and all the clients of the fitness club where he works) about what a bad store you have.
The target audience is men aged 20 to 28 (70%). Most of them seeking to quickly pump up students and enough former athletes to keep in shape. The core – men 25-28 years old with an average income. Customers over 30 are usually professional athletes. Women, unfortunately, sports nutrition buy rarely.
Ideally, the sports nutrition store should eventually become something like a club of interest. The most loyal customers will come to you on the recommendations of regular customers.
Complement the range of thematic literature and training courses. Be sure to create a store website and a community in social networks. Internet advertising is a powerful tool that, when used competently, will increase sales at times. Let athletes from your city order supplements directly on the website. You only need to conclude a contract with a courier agency or hire a courier on a contract.